CASE STUDY: THE LAS VEGAS WASH'S (UN)BRAND

While not officially considered a rebranding, this internal client (an ecology branch of the Southern Nevada Water Authority) had previously been considered “difficult” and so was handed to me for special attention. Because I knew I would be responsible for a variety of projects, I created a brand style for the client and adapted it to whichever projects came my way. This included a dedicated color scheme, font choice, and even a slight modification of the logo to render it easier to use throughout multiple applications.

 

The basics

Overall, each component of a Wash's project comprises large photography, color-coordinated sections for organization, clean presentation of complex scientific findings. Document is designed and written to explain progress of the department’s goals to enable inform policy-makers and maintain funding.

AWARDS: Multiple iterations of the LVWCC's annual reports were awarded for excellence in communication design by the Public Relations Society of America, including the highest honor in its category, a Pinnacle.

 

This comprehensive five-year review showcases the efforts, progress, and achievements of the Wash Committee and received two distinctive design awards for from the Las Vegas chapter of the Public Relations Society. One judge in particular commented on the excellent organization and layout of such a massive amount of information. The document was also made available as an interactive PDF. Special considerations: recycled paper used on 4 color press required on-site supervision

 

An invitation...

This anniversary tour Invitation showcases six native plants thriving where the tour’s commemorative event and dedication would occur, while the poster honors both the beauty of the area and the work of those responsible for its upkeep.

 

... and a poster.

 

Out in the wild

I also designed and supervised production of 4 large-scale outdoor interpretive displays that explain pollution causes, water cycles, and local wildlife at the Las Vegas Wash.